By Khairoonisa Foflonker, Kresge-Inyathelo Advancement Initiative Project Coordinator.
South African business leaders were recently challenged to participate in the 702 Sun International CEO Sleep Out. The aims were twofold. Firstly, to raise R25 million for vulnerable families and communities, who are assisted by Girls and Boys Town, a non-profit organisation that focuses on the developing and strengthening youth at risk. The second objective was to ‘raise awareness around homelessness and bring hope to poor children in South Africa’. The former was very nearly achieved with R24 million raised; but the latter is debatable if you look at the methods and intentions employed to achieve these objectives.